Fungi, Properly Formulated
Mushrooms are where HOUBY begins, not where the formulation ends. Tremella and Reishi extracts sit alongside fermented ingredients and familiar skincare components such as glycerin, ceramides, panthenol, squalane and ectoin. Each is named for what it is. No mythical mushroom complex required.
Fewer, On Purpose
Three products: serum, cream and mask. The serum is the lightweight layer. The cream is the richer one. The mask is there when you want something extra. Use them together or separately—there is no mandatory ritual and certainly no spreadsheet.
Ingredient-Led, Not Claim-Led
Every product page shows its ingredient list, with mushroom extracts and fermented ingredients described separately. Ceramides, ectoin, madecassoside and the rest are included as parts of considered formulas—not as shortcuts to sweeping promises. Transparency should be standard, not a luxury.